Rightway Won InnoFuture 2025 Award for Innovation Potential

At the 8th China International Import Expo (CIIE) 2025, Rightway, as a winning enterprise in the "Innovating for Sustainable Change" track of the 2025 BIG BANG initiative, participated in the on-site exhibition at the L'Oréal Group's "BIG BANG Beauty Tech Co-Creation Project" zone.

1. Deepening Collaboration with L'Oréal Accelerates the Impementation of Innovations

The company's innovative materials have now been successfully applied in L'Oréal's "New Era Shared Future" sustainability project, translating competition ideas into market applications. Peter, Founder of Rightway, revealed during a roundtable discussion at the BIG BANG Innovation Summit: "Currently, we are replacing over 1,000 tons of plastic bubble wrap annually in logistics and transportation with our new materials. Without increasing costs, this further reduces carbon emissions by over 50% each year and cuts virgin plastic usage by 30%."

2. CIIE Stage Showcases Chinese Strength in Eco-Innovation

Through L'Oréal's BIG BANG open innovation platform, Rightway competed with tech startups from around the world and ultimately stood out among more than 700 competing enterprises. Its showcase at CIIE not only allowed the industry to witness the innovative capabilities of Chinese companies in the field of materials science but also highlighted the broad prospects of integrating eco-technology with the beauty industry.

Looking ahead, Rightway will continue to deepen its collaboration with global industry leaders like L'Oréal, expand the application scenarios of its materials, contribute to building a greener, more circular beauty industry ecosystem, and lend China's innovative strength to global sustainable development.

Award-Winning Enterprise Showcase

Innovation Round Table

Official news link: https://mp.weixin.qq.com/s/6iYgvQyGNAOMhL7-e6VjNQ